The first Tokyo pop-up held at "Birth.", A store specializing in "366 birthday color smartphone cases", which is a hot topic on SNS.

Birth. Pop-up store will be held at the select shop "New Star Ikebukuro" in Ikebukuro Parco. Following the Osaka pop-up held in April, the first Tokyo event has been decided!

■ Birth. Pop-up store period: June 15th (Tuesday) -July 14th (Wednesday), 2021 Venue: Ikebukuro PARCO 1F PORT PARCO New Star Ikebukuro store Business hours: 11: 00-20: 00 * Emergency declaration Business hours may change due to the influence of. ■ Sales model ・ iPhone12 / 12pro ・ iPhone11

* Available only for matte processing.

* Other iPhone and Android models are on sale at the official online store. Official online store (https://birthdots.com/)

Brand "Birth." With the concept of "366 days, 366 birth colors". The “birthstone” is set for each of the 366 days, just as there is a “birthstone” for each month. The birth color is a color set for each 366 days based on astrology, and is sometimes called a birthday color. You can enjoy choosing 10 different colors, such as your own birth color, the birth color of your lover or family, the birth color of your loved one, and the birth color of the artist you support.

Especially on SNS, carrying around "push color" has become a hot topic, and more and more people are choosing colors that match the birthdays and anniversaries of their favorite artists and characters (so-called "push"). 366 colors x model x finish = about 30,000 semi-ordered smartphone cases just for you. [Models] Various iPhone cases and various Android cases (Google Pixel, Galaxy, Xperia, AQUOS, HUAWEI, arrows, OPP0) are available in all 66 models. The online store, which is made to order for all products, supports a wide range of models on a semi-order basis. * Refer to the official online store for details of the models handled. * The list of compatible models is as of 6/11/2021. You can enjoy it. -The matte case, which has no matte luster, has become a very popular finish as a trend this season. * Left: Matte Right: Glossy

Official online store Birth. Online store https://birthdots.com/ [Official SNS account] Instagram: @ birth366

https://www.instagram.com/birth366/

Twitter: @ Birth366

https://twitter.com/Birth366 ■ Birth. Pop-up store period: June 15th (Tuesday) -July 14th (Wednesday), 2021 Venue: Ikebukuro PARCO 1F PORT PARCO New Star Ikebukuro store Business hours: 11: 00-20: 00 * Business hours are subject to change due to the impact of the emergency declaration.