Sharp, the No. 1 Android smartphone with an overwhelming share, the popular reason I heard at the sales floor

Sharp's latest smartphone AQUOS wish

According to the "BCN Ranking" that aggregates POS data from consumer electronics mass retailers and online shops nationwide, Sharp was the best-selling manufacturer of Android OS (base OS) -equipped smartphones in 2021 (January-December). This is the fifth consecutive year. The annual share in 2009 was 24.3%, which is about twice the difference from the second place. What is behind the overwhelming support? I heard about it at the site where users decide to purchase, at the sales floor of home electronics mass retailers. Sharp has always been at the top of the monthly share of Android smartphones in 2009. Samsung gained market share in May and October, OPPO in July and August, and Sony in fourth place surged to 20% in November, while Sharp grew in September and October. Except for this, it maintained a market share of 20% or more and remained strong. Supporting its popularity is the "AQUOS sense" series, which covers the entry to middle range. "AQUOS sense4 basic" became the best-selling Android smartphone by model. FCNT (formerly Fujitsu Connected Technologies)'s "Easy Smartphone" was ranked second, and "AQUOS sense3 basic" was ranked third, with models that emphasized cost performance in the 20,000 to 40,000 yen range gained popularity. Shigehiro Mochisai, who is in charge of the mobile phone corner at the BicCamera Shinjuku West Exit store, said, "Since we have switched to remote work, users in their 30s and 50s are increasingly purchasing it as a sub-terminal for work. So I'm not looking for a high-performance model, I'm conscious of keeping prices down, "explains the current needs. As for the specifications required by users who place importance on cost performance, there is a tendency to place importance on "usability". Check items include waterproof and dustproof performance that can be used safely in a wet kitchen or washroom, and FeliCa compatibility that makes traveling and shopping comfortable. If you are a user switching from a feature phone, whether the operation is easy to understand is a factor to judge. When a couple or family visits a store, they may buy the same device because they can support each other when they don't understand the operation. However, the lower the price, the more difficult it is to compare in terms of performance. Among them, the reason why Sharp is gaining popularity is its brand power and sufficient usability. "There are many people who know AQUOS on LCD TVs. There is also a momentum to support and support it because it is a Japanese brand," said Mr. Mochisai, who analyzes that the sense of security cultivated over many years has led to purchases. In terms of performance, the "AQUOS sense4 basic," which became the No. 1 sales volume for 21 years by model, is equipped with a large-capacity, long-lasting battery of 4,570mAh and an approximately 5.8-inch IGZO liquid crystal display with high energy-saving performance. The product was launched in 20 years. It is waterproof, dustproof, and shockproof, and you can realize a convenient life such as "cooking while watching recipes in the kitchen" in addition to work. As a successor, "AQUOS sense 6" appeared in November 2009. The "AQUOS wish" launched in January 2010 is expected to carry on that idea. The approximately 5.7-inch screen is compatible with HD +. Equipped with an outdoor view function that makes it easy to see the screen even outdoors. Not only is it waterproof and dustproof, but it also has fingerprint authentication that AQUOS sense4 basic did not have, so you can unlock it smoothly even while wearing a mask. It is equipped with various functions such as "intelligent charge" that reduces the burden on the battery and "Pay trigger" that allows you to start your favorite apps so that you can use the same device for a long time. On the other hand, users who demand specifications rather than price pursue high camera performance, display image quality, and high processing power. Among them, many users who purchase models of 100,000 yen or more tend to come to the store after deciding what to buy in advance, such as being a fan of the manufacturer or purchasing products of the same brand from before. That is. Brands such as Xperia and Galaxy are also popular in the high price range. The specialized functions and unique design are popular. Sony's high-end model "Xperia 1 III" features a camera that makes full use of the technology of Sony's digital single-lens camera α series, as well as the world's first 4K 120Hz HDR compatible approximately 6.5-inch organic EL display. In particular, the camera function is real-time tracking and real-time Eye AF, which allows you to take beautiful pictures of moving subjects. February-March is the season when many people buy home appliances for a new life. The smartphone market is gradually rising and peaks in April when preparations for a new life are ready. The challenge has already begun as to whether Sharp will be No. 1 for the sixth consecutive year in response to the difficult needs of "it can be used firmly at a reasonable price." * The "BCN Ranking" is a POS database that collects and aggregates actual sales data of PCs, digital home appliances, etc. from major home electronics mass retailers and online shops nationwide every day, and is about 40% of the Japanese over-the-counter market (for PCs). If) is covered.