Full-scale provision of "Mercari Shops" has started-the aim mentioned at the recital

On October 7, Souzo, which plans, develops, and operates new businesses in Mercari, will start full-scale provision of the e-commerce platform "Mercari Shops" that anyone can easily open an online shop with one smartphone. Announced that it will start. As a result, all businesses, including individuals and corporations, will be able to open stores in "Mercari Shops". At the recital held at the start of the service, Mr. Yuki Ishikawa, CEO of Souzo, stated his enthusiasm, "I would like to further promote the ECization of Japan."

Mercari Shops is as easy as selling on the flea market app "Mercari", you can open an online shop and sell products with just one smartphone, and you can deliver goods to more than 20 million users a month without your own efforts to attract customers. service. Both initial and monthly costs are free, and sales commissions are also free from October 7th to December 31st. From this summer (from July 28, 2021), we have pre-opened the store by focusing on creators / producers / small businesses, but from October 7, all individuals and corporations will be able to open stores. I did.

"During the two months of pre-opening, people from all over Japan, individuals and corporations have opened their own online shops. 57% of the leading store openings are the first EC stores, and Yamagata companies have monthly sales of 1,000. We have achieved 10,000 yen, "says Ishikawa. In addition, Mercari Shops analyzes that about 60% of products are shipped from rural areas. We appeal that we are also contributing to the revitalization of local areas.

Businesses that actually opened stores at Mercari Shops during the pre-opening period also participated in the recital online. "I just learned about the existence of Mercari Shops when I was thinking about opening an e-commerce site. Existing services require techniques for management and operation, but with Mercari Shops it was attractive to be able to start without hassle. I'm using the flea market app Mercari, so I didn't feel the hurdles were high. "

The functions and services of "Mercari Shops" will be updated in line with the full-scale launch of this service. In addition to starting "Mercari mail", which has a uniform shipping fee nationwide and does not require anonymous delivery or addressing, the exhibition category will be expanded by releasing the handling of alcoholic beverages, and notification that there will be listings from the followers. It also supports the "follow function" that you receive.

By the way, Mercari has expanded its business through C2C (personal transaction). The company will be the first Mercari Shops to enter the corporate-to-consumer B2C business. Regarding the background, Mr. Ishikawa said, "In the Korona-ka that has continued since last year, offline is a difficult situation, including the member stores of Melpay. I witnessed the severe situation of the stores and thought about what I could do. It was an opportunity. " And he said, "By making the initial cost, monthly cost, and sales commission free, we would like to create business opportunities for creators, producers, and small businesses, and promote the ECization of Japan. I will continue. "

At the recital, there was also a scene where the laughing entertainer Chocolate Planet opened a "chocolate prop store" that sells props for Tale in order to appeal the ease of opening a store. It is a unique shop that sells only one prop in the world, handmade by Shohei Osada. The first product to watch was "Flip-flops I have never seen". Mr. Nagata, who appeared on the VTR, appeals, "It's a one-of-a-kind flip-flop that no one in the world has."

And a few minutes after the sale started, the moderator reported that it was "sold out". The second control tool following the flip-flops will be announced and exhibited on October 14th.

In addition, as an initiative for Digital Day (October 10th and 11th), we are also trying to open a 3D store that reproduces the store opened by Mercari Shops on the shutter of an empty store in Shibuya Center-Gai. This is a reproduction of a local store that opens in Mercari Shops on the shutter, and if you read the QR code with your smartphone, you can purchase the product as it is. It will be posted in 4 places in Shibuya until October 13.

It seems that Shibuya was selected as the location of the 3D store in consideration of matching with Mercari users, and the products handled were agricultural products and foods, aiming at the gap with the city of Shibuya. Certainly, the appearance of local farmers and brewery specialty stores in the city of Shibuya, where there are many young people, gives a fresh impression.

Finally, Mr. Ishikawa said, "Souzo will promote the ECization of Japan. From the ones of a limited number of people to the ones of everyone-. We will realize this through Mercari Shops." I have put together a presentation.

At the end of the recital, there was a question and answer session, and Mr. Ishikawa responded to media questions.

When asked about the differentiation from the services of competitors, "At Mercari Shops, we will focus on making it easy to sell. For those who have not done business until now, those who sell things online for the first time If we want to provide service value, we have delivered a “selling” experience to many people during the pre-opening period so far. We would like to further expand this in the future. ”

"The need for online solutions has increased due to the Korona-ka. However, it is difficult to open an online shop, and even if you open an online shop, it often does not sell. Conventionally, a certain level of literacy was required to operate an online shop. That's why I want to make Mercari Shops a solution that resonates with those people. "

There was also a question about the handling of a liquor retail business license because it released the sale of liquor, but "When you open a store, you need to submit a license to sell liquor. Cases where a license is required not only for liquor but also for sale Then, we have the information of each qualification submitted, and after confirming and reviewing the contents, we are taking the flow of selling. "