Xiaomi "Mi 11 Lite 5G" has a slim body equipped with FeliCa and the camera is fun

Xiaomi advocating "reasonable price"

Due to changes in the market environment, it seems that the number of users who are sensitive to the price and content of smartphones has been gradually increasing over the past 1-2 years.

In the past, there was a strong tendency to choose the highest spec model so that it could be used for as long as possible, but recently, considering the balance between the specs and functions required for smartphones and the price, the number of users who choose steadily has increased. As a result, the sales of the entire market seem to have changed. In other words, whether the price is 50,000 yen or 200,000 yen, it is judged by what value, experience, and benefit the device brings to the user.

In such a domestic market, China's Xiaomi is steadily expanding its support. Originally, it was one of the manufacturers that had expanded its market share not only in China but also in the global market, but its entry into the Japanese market was late in December 2019.

However, from the "Redmi Note 9S" released in June last year, the policy of "providing excellent products at a" reasonable price "" was clearly announced, and the cost performance was excellent, mainly for mid-range models. With the development of products, it has gradually become recognized in the domestic market. Xiaomi's efforts were originally recognized not only by users who were fans of the company, but also by mobile phone companies, etc. In September last year, as the first carrier model, au released "Mi 10 Lite 5G XIG 01". Has been released, and this year too, the 5G compatible terminal "Redmi Note 9T" that can be purchased from Softbank for around 20,000 yen is on sale.

Xiaomi releases "Redmi Note 9S" on June 9th, starting from 24,800 yen

The "Mi 11 Lite 5G" released this time will be a 5G compatible SIM-free model developed for the open market.

However, we did not bring in the model for the global market as it is, but it is finished as an original model that supports the original specifications for Japan, such as installing FeliCa and supporting Osaifu-Keitai as described later.

Xiaomi has already installed FeliCa in the "Redmi Note 9T" for Softbank, and the technical aspect has been cleared, but unlike the carrier model sold by carriers, it is a SIM-free terminal made by an overseas manufacturer for the open market. The case where FeliCa is installed is limited to a small number of models such as OPPO Reno5 A, which makes you feel the seriousness of Xiaomi.

By the way, Xiaomi is working on waterproof and dustproof support in addition to installing FeliCa in "Redmi Note 10 JE" for au announced after "Mi 11 Lite 5G".

By the way, as I explained in this series before, Xiaomi's terminal lineup is not familiar to Japanese users yet and is a little difficult to understand (I am often confused), so let's organize it.

Among the models bearing the name of "Mi" in Xiaomi's lineup, "Mi MIX" series (not yet developed in Japan) and "Mi" series are premium flagships, "Mi Note" series and "Mi T" The series (not yet developed in Japan) is positioned as a flagship.

On the other hand, the model bearing the name of "Redmi" positions the "Redmi Note" series as the midrange and the "Redmi" series as the entry.

Although it has not been officially developed for the domestic market, there are other brands such as the "POCO" brand that started for India and the gaming smartphone "Black Shark" brand that Xiaomi has invested in.

If the "Mi 11 Lite 5G" released this time is applied to this category, it will be positioned as one of the flagship models, and the model number will be the successor model to the "Mi 10 Lite 5G" released by au last year.

Although the Japanese specification that FeliCa is installed is included, the appearance, design, size, etc. are the same specifications as the "Mi 11 Lite 5G" announced in March this year for the global market, probably covers and protective films etc. It is presumed that common ones can be used.

The price varies slightly depending on the sales channel, but at Xiaomi's official online shop "mi.com store" that opened on the 19th of this month, it is sold for 43,800 yen, and it is almost the same price at home electronics mass retailers and MVNO companies. It is sold at.

In addition, Xiaomi originally expanded in the Chinese market by mail order, and since it has focused on sales on EC sites such as Amazon in Japan, there were few opportunities for users to touch the actual machine, but recently Yodobashi Camera etc. There is also an exhibition corner at home electronics mass retailers where you can try out the actual machine.