Sharp products for the wealthy in the Chinese smartphone market that have entered the maturity period appear one after another

China is the world's largest smartphone.And Chinese smartphones are diversifying, and smartphones of niches that have changed in the niche are hundred flowers.

Major companies announce folding smartphones one after another

In 2018, Royole, which manufactures LCD panels that can be bent in Shenzhen, announced a folding smartphone FlexPai equipped with the company's LCD.The following year, Samsung, Korea, was released from Galaxy Fold and before the US government sanctions, Huawei, a leading Chinese smartphone maker.Both are expensive smartphone series around $ 2,000 on USD bases, and it is hard to say that it was a huge success in the market, but the impact given to the manufacturers was large, and from 2021-22, many folding smartphone markets were in the folding smartphone market.The company has entered.

In 2021, Xiaomi and OPPO, a smartphone maker who competed for one or two in China after the sanctions of Huawei, launched a folding smartphone called Xiaomi Mi MiX Fold and Oppo Find N.Huawei and Samsung continue to announce the new model, so it can be said that a folding smartphone has become one category.

The price is low for each release, and the Oppo Find N released in December 2021 is about $ 1500, and it is becoming the same as Apple's iPhone 12 Max Pro.

Sophisticated folding smartphone that is sophisticated every time it is released

What has been hit by the functions installed in the new product is China's technology development that will quickly follow other companies.In addition to the cheaper price, every time a new model is released, various "functional evolution unique to folding smartphones" is seen.Let's list below.

In addition to the smartphone that folds the large screen that you often see, there are also smartphones that fold vertically like the Garaka era.

"Development" that you feel using

I myself purchased Xiaomi's Mi mix Fold right after the release in March 2021 and used it as the main smartphone.If you spread it, it will be a large screen of 8 inches 4: 3: 3: 3: 3: 3: イン など 利 、 、 、 、 、 、 、 、 、 、 、 も も も も も も も も も も も も も も も も も も も も も も も も も も も も も 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 合わせ 打 合わせ 合わせ 打 合わせ 合わせ 打 合わせ 合わせ 打 打 合わせ 打 打 合わせ 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 打 とき とき とき ときI like it as much as I think.The price of nearly 10,000 yuan (about 180,000 yen) at the beginning of the release is acceptable for me who has been working on technical work using smartphones all the time.

However, I use it almost closed except when "show it to people", but in that case 6.Since it becomes a very vertical screen of 27: 9 at 52 inches, the button may hide when using a smartphone application.If you spread it, it will be treated as a "tablet", so it is often necessary to restart smartphone apps and web screens, and the data in the middle of input will disappear and are discouraged.Also, since the closed in -camera is open, it cannot be used, so if you need an in -camera for identity verification, etc., you will have to close the screen and re -read it.The content of the input disappears.

Perhaps because of that, the OPPO Find N, which was announced in December 2021, reduced the vertical, but the screen became smaller, but it became a "common diagonal", and even if it was opened, it was no longer treated as a tablet.In order to use the in -camera, there are three camera units, such as "out camera", "in -camera for closed state", "in -camera for open state".Unreleased HONOR V seems to have a similar configuration.

By the way, in the case of such smartphone sales, for example, in the case of OPPO's Find N announced in December 2021, JD of a major Chinese EC site..1 month 2 at COM.It seems that 20,000 units were sold.Speaking of Japanese products, Sharp's Robophone is 1.50,000 units, SoftBank robot Pepper in total 2.It seems to be 70,000 units.For OPPOs, these folding smartphones would be based on the concept of POC (conceptual demonstration) rather than mainstream.

The area around me is also a lot of technology lovers, but it is only a small part of the folding smartphone, and it is still rare one year after its release.

The MIX series is a technical demo

Experimental products are often developed for wealthy and sharp geeks in a saturated market.It's like sports cars and motor sports in the car market.Although it does not become a mainstream, technology development for it is used in its main product.

Among the Xiaomi smartphone series, the MIX series has been an experimental series from the beginning, and MIX and MIX2 have fully cooperated with the famous Italian designer Philipstarc, and gained popularity as a "design smartphone."From the 2018 mix3, the species of different species rather than the design, and the structure of "the in -camera is stored in the main unit and jumps out only when shooting" is adopted.In MIX ALPHA in 2019, the LCD screen runs around the main unit (one continued to the back surface), and an experimental smartphone is released at a high price of 20,000 yuan (about 380,000 yen), and it is a folding mix Fold.Next, Mix4, which was released in August 2021, was equipped with an in -camera on the back of the screen, realizing a full -screen smartphone without notch or punch hole.

In addition to folding, I have new features such as image processing chips developed by Xiaomi and liquid lenses (can change the focal length by physically deforming the lens made of liquid).It is installed.Both are not installed in Xiaomi 11 Ultra, which sells the camera image quality, so this will also be positioned as "it has an advanced function anyway rather than the actual effect."

Since the back camera realized in mix4 is also put on the back of the screen, there is a limit to the quality of the photos that can be taken, and there are some problems that the personal authentication (KYC, Know Your Customer) does not pass.It seems to be coming.

In each case, it can be said that they are targeting "favorite things" who want to overcome some disadvantages and try new features.

Create a luxury aircraft for the saturated market

In China, smartphones are already widespread, and what we are now aiming for is the replacement market.In China, both communication charges and SIM cards are extremely cheap, and there is a second market.The author also contracts a Chinese telegraph broadband (ADSL) in the apartment, but a total of 129 yuan (about 2,000 yen) has three 5G communication SIM cards, so you can communicate up to 70g in total.I started carrying a communication terminal.

One of them is a smartphone A7cc from the Hyosen Electric Manufacturer in Shandong Province, which is an electronic paper smartphone.Electronic paper used in reading terminals such as Amazon Kindle does not consume electricity during the display, so it has a good battery life, and it is easy to display information with reflected light.However, the rewriting speed is inferior to LCD LCD and organic EL, so it cannot be used for games or videos.The A7cc is equipped with chipsets from China UNISOC/Purple Hikari, and the communication bandwidth is not expected to be used in countries other than China.The appearance of such sharp products indicates the maturity of the Chinese market.Most of the folding smartphones introduced so far are developed only in the Chinese market, and Samsung is sold in Japan.

The overall growth of the Chinese economy is quite slow, but the gap between rich and poor is increasing, and the middle and wealthy are increasing.Made in China, which was once a luxury model = overseas, has a new phase, and sharp products will continue to appear.